Freitag, 17. August 2012

Marketing Is Dead

Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.
First, buyers are no longer paying much attention. Second, CEOs have lost all patience. Third, in today's increasingly social media-infused environment, traditional marketing and sales not only doesn't work so well, it doesn't make sense.
In fact, this last is a bit of a red herring, because traditional marketing isn't really working anywhere.
There's a lot of speculation about what will replace this broken model - a sense that we're only getting a few glimpses of the future of marketing on the margins.
Restore community marketing. Find your customer influencers. Help them build social capital.
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HBR

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