Donnerstag, 12. Juli 2007

SENSES - Going green

Rund 30 Prozent der Verbraucher in Deutschland rechnet Werner Schulz, Professor für Umweltmanagement an der Stuttgar­ter Universität Hohenheim zu den LOHAS. Ausgabe 07/2007 engl. mit Inhaltsangabe und Artikel Going green: Companies’ liability towards man and nature. Green get’s glamorous, eco is trendy. The supporters of this new movement are called LOHAS! Why shouldn’t environmentalists become a market force; why shouldn’t the ecological alternative become the new avant garde? tory. LOHAS personify a new breed of consumers who, according to projections by trend researchers and economists, will spur on a substantial shift in values in our society in the next few years.

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