Donnerstag, 28. Juni 2007

Money Is Green

Hartmut Esslinger, Founder, frog design
Let’s be honest: Design—like marketing—is about driving mass consumption and ultimately contributes to pollution and global warming. We designers are players in an economic model which depends on multiplying products into thousands and millions. This is certainly also a result of our own promotion as professionally respected contributors to economic success—but by itself this is not an achievement to be proud of. We need to change the economic business model towards “smarter with less” and we need to advance our profession towards the strategic early stage of the process, where ecological strategy needs to be defined to be effective. We must innovate the way companies interact and collaborate with their customers and visa versa.

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